Telling Healthcare’s Great Stories

Services

Whether you’re a startup looking for marketing support ahead of making an initial hire, or an established brand looking to increase its visibility in the market, I can act as an extension of your team and amplify your efforts.

  • My approach is grounded in audience insights and is flexible enough to scale up or down. I will review and assess your existing content with your target audience(s) and the competitive landscape in mind. I will also identify and offer solutions for bridging gaps. Together, we will develop a strategic plan that supports your broader business objectives and that you can realistically execute with the team you have in place.

  • Many organizations have pressing content needs, but don’t necessarily have the bandwidth to execute. Bringing on a consultant who specializes in writing is often a much better option than hiring an FTE, especially in a specialized industry like healthcare. From white papers to blogs to social media and everything in between, I can create your content and free up your team to focus on other areas.

  • I take a 360-degree approach to elevating executives. This includes bylines and contributed content, opportunities to elevate owned content across individual and corporate channels, speaking opportunities at key industry events, and more.

  • A corporate narrative with accompanying key messages is a critical asset for any brand. It gives both internal and external audiences the right language to use when speaking about the company. And it also serves as an ideal complement to thought leadership, creating continuity across all storytelling efforts and mapping your executives to specific topic pillars that highlight their unique expertise.

Meet the Founder

Hi, thanks for visiting! I’m Sarah Natoli, and I’m the face behind SBN Communications. I’ve specialized in healthcare for a decade and audience-first content for several more years beyond that.

I pride myself on taking a multichannel approach to storytelling. What does that mean for you? Unlike consultants who focus on one specific channel or communications subspecialty, I love to help my clients identify a strategic mix of earned, owned, and paid tactics that can achieve their desired business results.

I have worked with companies at all stages of growth and across a variety of health and life sciences verticals—from Amwell to Ovia Health to GoodRx to Moderna. And my work has spanned the entire ecosystem and its many diverse audiences. That means that by working with me, you’ll not only gain access to my expertise—you’ll also gain access to my large network of colleagues, all of whom are just an email or phone call away.

With a unique mix of in-house and agency experience, I’m as comfortable functioning as an interim marcomms leader as I am acting as an extension of your team, so drop me a note and let’s get started!